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Jean Baudrillard

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Philosopher

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“Like all disappearing forms, art seeks to duplicate itself by means of simulation, but it will nevertheless soon be gone, leaving behind an immense museum of artificial art and abandoning the field completely to advertising. A dizzying eclecticism of form, a dizzying eclecticism of pleasure - such, already, was the agenda of the baroque. For the baroque, however, the vortex of artifice has a fleshly aspect. Like the practitioners of the baroque, we too are irrepressible creators of images, but secretly we are iconoclasts - not in the sense that we destroy images, but in the sense that we manufacture a profusion of images in which there is nothing to see. Most present-day images - be they video images, paintings, products of the plastic arts, or audiovisual or synthesized images - are literally images in which there is nothing to see. They leave no trace, cast no shadow, and have no consequences. The only feeling one gets from such images is that behind each one there is something that has disappeared. The fascination of a monochromatic picture is the marvellous absence of form - the erasure, though still in the form of art, of all aesthetic syntax. Similarly, the fascination of trans sexuality is the erasure - though in the form of spectacle - of sexual difference. These are images that conceal nothing, that reveal nothing - that have a kind of negative intensity. The only benefit of a Campbell's soup can by Andy Warhol (and it is an immense benefit) is that it releases us from the need to decide between beautiful and ugly, between real and unreal, between transcendence and immanence. Just as Byzantine icons made it possible to stop asking whether God existed - without, for all that, ceasing to believe in him.”

“This is merely one of the sides of the conspiracy. The other side is that of the spectator who, for want of understanding anything whatever most of the time, consumes his own culture at one remove. He literally consumes the fact that he understands nothing and that there is no necessity in all this except the imperative of culture, of being a part of the integrated circuit of culture. But culture is itself merely an epiphenomenon of global circulation. The idea of art has become rarefied and minimal, leading ultimately to conceptual art, where it ends in the non-exhibition of non-works in non-galleries - the apotheosis of art as non-event. As a corollary, the consumer circulates in all this in order to experience his non- enjoyment of the works.”

“Art has always denied itself. But once it did so through excess, thrilling to the play of its disappearance. Today it denies itself by default - worse, it denies its own death. It immerses itself in reality, instead of being the agent of the symbolic murder of that same reality, instead of being the magical operator of its disappearance. And the paradox is that the closer it gets to this phenomenal confusion, this nullity as art, the greater credit and value it is accorded, to the extent that, to paraphrase Canetti, we have reached a point where nothing is beautiful or ugly any more; we passed that point without realizing it and, since we cannot get back to that blind spot, we can only persevere in the current destruction of art.”

“THE GREAT DISAPPEARANCE IS NOT, then, simply that of the virtual transmutation of things, of the mise en abyme of reality, but that of the diversion of the subject to infinity, of a serial pulverization of consciousness into all the interstices of reality. We might say, at a pinch, that consciousness (the will, freedom) is everywhere; it merges with the course of things and, as a result, becomes superfluous. This is the analysis Cardinal Ratzinger (the Pope) himself made of religion: a religion which accommodates to the world, which attunes itself to the (politcal, social) world, becomes superfluous. It is for the same reason — because it became increasingly merged with objective banality — that art, ceasing to be different from life, has become superfluous.”