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Jean Baudrillard

Jean Baudrillard Quotes

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“This omnipresent cult of the body is extraordinary. It is the only object on which everyone is made to concentrate, not as a source of pleasure, but as an object of frantic concern, in the obsessive fear of failure or substandard performance, a sign and an anticipation of death, that death to which no one can any longer give a meaning, but which everyone knows has at all times to be prevented. The body is cherished in the perverse certainty of its uselessness, in the total certainty of its non-resurrection. Now, pleasure is an effect of the resurrection of the body, by which it exceeds that hormonal, vascular and dietetic equilibrium in which we seek to imprison it, that exorcism by fitness and hygiene. So the body has to be made to forget pleasure as present grace, to forget its possible metamorphosis into other forms of appearance and become dedicated to the utopian preservation of a youth that is, in any case, already lost. For the body which doubts its own existence is already half-dead, and the current semi-yogic, semi-ecstatic cult of the body is a morbid preoccupation. The care taken of the body while it is alive prefigures the way it will be made up in the funeral home.”

“The girls, their feet in the cold water, utter cries like a seagull's. Moreover, they are immediately transformed into seagulls, and these in turn into the obscure object of desire, swaying and waddling like the ostrich at the end of Buñuel's film. The summer has arrived. I was very anxious she might be disappointed and I could never have forgiven her for that. I shall never forgive anyone who passes a condescending or contemptuous judgement on America. They are at the centre of the world and they don't know it. What they prefer is to be at the centre of books and the earth. Only sequoias have the heroic, fabulous, antediluvian stature of the first days of the world, being contemporary with the great prehistoric animals. And indeed their scaley bark resembles a carapace. They are the only trees on a par with the geological and mineral scenario of the deserts. After them it is the little species that have triumphed.”

“Melrose Avenue, Santa Monica - Dialogue on a terrace. SHE: You are jealous ? Are you jealous ? You are fucking jealous! . . . Let me say . . . You 're twenty and I am forty-two, and I'll give my fucking ass to fucking anybody . . . Do you know that? * He gets up, crosses Melrose for no reason, comes back, kneels down in front of her (younger, but as theatrical). HE: Do you love me? Do you love me? SHE: Yes . . . Yes, I love you . . . The Italian kneads his meatballs. An Indian is playing a video game and its shrill soundtrack provides a backing to the conversation. The woman herself speaks in a shrill, hysterical voice. It is pleasant in Los Angeles in November, on the Melrose terrace, around the middle of the night. Everyone is smiling somewhere. No passion. A scene American-style. The waiter takes the car keys and drags off the woman, who shows off her black-stockinged legs and pretends to be mad. A black man gets up and, as he passes, says to me: ' Too much love! ' Gliding along the road that runs beside the coast in a black Porsche is like penetrating slowly into the inside of your own body.”

“The automatic carriage-return on the typewriter, electronic central locking of cars: these are the things that count. The rest is just theory and literature. Space is what prevents everything from being in the same place. Language is what prevents everything from meaning the same thing. My hand, separated from me, dreams it is holding a breast. Nothing fills a hand better than a breast. Stereotype of a sadistic tenderness. This journal develops, as its title indicates, over the course of time. However it is haunted by something which preceded it, the secret underlying event.”

“Whence the possibility of an ideological analysis of Disneyland (L. Marin did it very well in Utopiques, jeux d'espace [Utopias, play of space]): digest of the American way of life, panegyric of American values, idealized transposition of a contradictory reality. Certainly. But this masks something else and this "ideological" blanket functions as a cover for a simulation of the third order: Disneyland exists in order to hide that it is the "real" country, all of "real" America that is Disneyland (a bit like prisons are there to hide that it is the social in its entirety, in its banal omnipresence, that is carceral). Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.”

“We criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology.”

“The United States is utopia embodied. You should not judge their crisis in the same way as we judge ours – the crisis of the old European countries. We have a crisis of historical ideals caused by the impossibility of realizing them. They have a crisis of a realized utopia as a consequence of its duration and continuity. The idyllic conviction of Americans that they are the center of the world, a higher power and an absolute role model is not such a delusion. It is based not so much on technological resources and military forces as on a miraculous belief in the existence of an embodied utopia – a society that, with what it may seem unbearable innocence, is based on the idea that it has achieved everything that others only dreamed of: justice, abundance, rights, wealth, freedom; America knows it, it believes it, and in the end, others also believe it.”

“Brecht again: "As for the place not desired, there is something there and that's disorder. As for the desired place, there is nothing there and that's order." The New World Order is made up of all these compensations and the fact that there is nothing rather than something, on the ground, on the screens, in our heads: consensus by deterrence. At the desired place (the GuIf, nothing took place, non-war. At the desired place (TV, information), nothing took place, no images, nothing but filler. Not much took place in all our heads either, and that too is in order. The fact that there was nothing at this or that desired place was harmoniously compensated for by the fact that there was nothing elsewhere either. In this manner, the global order unifies all the partial orders.”

“4. Which gives rise to the truly mysterious question: how does this irresistible global power succeed in undifferentiating the world, in wiping out its extreme singularity? And how can the world be so vulnerable to this liquidation, this dictatorship of integral reality, and how can it be fascinated by it - not exactly fascinated by the real but by the disappearance of reality? There is, however, a corollary to this: what is the source of the fragility of this global power, of its vulnera-bility to minor events, to events that are insignificant in themselves ('rogue events', terrorism, but also the pictures from Abu Ghraib, etc.)?”

“A sociosphere of contact, control, persuasion and dissuasion, of exhibitions of inhibitions in massive or homeopathic doses...: this is obscenity. All structures turned inside out and exhibited, all operations rendered visible. In America this goes all the way from the bewildering network of aerial telephone and electric wiresto the concrete multiplication of all the bodily functions in the home, the litany of ingredients on the tiniest can of food, the exhibition of income or IQ.”

“The multiplication of individual sects should not fool us: the important point is that the whole of America is preoccupied with the sect as a moral institution, with its immediate demand for beatification, its material efficacity, its compulsion for justification, and doubtless also with its madness and frenzy.”