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Jean Baudrillard

Jean Baudrillard Quotes

Philosopher

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Famous Jean Baudrillard Quotes

“The strategy of exorcizing the sexual body by wildly exaggerating the signs of sex, of exorcizing desire by its secret depolarization and the exaggeration of its mise en scene, is much more effective than that of good old repression, which , by contrast, used prohibition to create difference. Yet it is not clear who benefits from this strategy, as everyone suffers it without distinction. This travestied regime - in the broadest sense — has become the very basis of our institutions. You find it everywhere — in politics, architecture, theory, ideology and even in science. You even find it in our desperate quest for identity and difference. We no longer have the time to seek out an identity in the historical record, in memory , in a past, nor indeed in a project or a future. We have to have an instant memory which we can plug in to immediately - a kind of promotional identity which can be verified at every moment. What we look for today, where the body is concerned , is not so much health, which is a state of organic equilibrium, but fitness, which is an ephemeral , hygienic , promotional radiance of the body - much more a performance than an ideal state — which turns sickness into failure. In terms of fashion and appearance , we no longer pursue beauty or seductiveness, but the 'look' . Everyone is after their 'look'. Since you can no longer set any store by your own existence (we no longer look at each other - and seduction is at an end!), all that remains is to perform an appearing act, without bothering to be, or even to be seen. It is not: 'I exist, I'm here' , but 'I'm visible, I'm image — look , look!' This is not even narcissism. It's a depthless extraversion, a kind of promotional ingenuousness in which everyone becomes the impresario of his/her own appearance. The 'look ' is a kind of minimal, low-definition image, like the video image or, as McLuhan would say, a tactile image , which provokes neither attention nor admiration, as fashion still does, but is a pure special effect without any particular meaning . The look is not exactly fashion any more; it is a form of fashion which has passed beyond. It no longer subscribes to a logic of distinction and it is no longer a play of difference; it plays at difference without believing in it. It is indifference. Being oneself becomes an ephemeral performance , with no lasting effects, a disenchanted mannerism in a world without manners.”

IndifferenceDissimulationTranssexuality
Book:Screened Out
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“Like all disappearing forms, art seeks to duplicate itself by means of simulation, but it will nevertheless soon be gone, leaving behind an immense museum of artificial art and abandoning the field completely to advertising. A dizzying eclecticism of form, a dizzying eclecticism of pleasure - such, already, was the agenda of the baroque. For the baroque, however, the vortex of artifice has a fleshly aspect. Like the practitioners of the baroque, we too are irrepressible creators of images, but secretly we are iconoclasts - not in the sense that we destroy images, but in the sense that we manufacture a profusion of images in which there is nothing to see. Most present-day images - be they video images, paintings, products of the plastic arts, or audiovisual or synthesized images - are literally images in which there is nothing to see. They leave no trace, cast no shadow, and have no consequences. The only feeling one gets from such images is that behind each one there is something that has disappeared. The fascination of a monochromatic picture is the marvellous absence of form - the erasure, though still in the form of art, of all aesthetic syntax. Similarly, the fascination of trans sexuality is the erasure - though in the form of spectacle - of sexual difference. These are images that conceal nothing, that reveal nothing - that have a kind of negative intensity. The only benefit of a Campbell's soup can by Andy Warhol (and it is an immense benefit) is that it releases us from the need to decide between beautiful and ugly, between real and unreal, between transcendence and immanence. Just as Byzantine icons made it possible to stop asking whether God existed - without, for all that, ceasing to believe in him.”

ArtAdvertisingIndifferenceBaroque
Book:The Transparency of Evil: Essays in Extreme Phenomena
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“The simulation of Western values is universal once one gets beyond the boundaries of our culture. Is it not true, though, that in our heart of hearts we ourselves, who are neither Alakaluf nor Aboriginal, neither Dogon nor Arab, fail signally to take our own values seriously? Do we not embrace them with the same affectation and inner unconcern - and are we not ourselves equally unimpressed by all our shows of force, all our technological and ideological pretensions? Nevertheless, it will be a long time before the utopian abstraction of our universal vision of differences is demolished in our own eyes, whereas all other cultures have already given their own response - namely, universal indifference.”

ValuesIndifferenceSimulation
Book:The Transparency of Evil: Essays in Extreme Phenomena
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“The dream of identity ends in indifference. What can be read between the lines of these stories is that chance and destiny are not to be found elsewhere, in some imaginary decree. Chance is already present in the unpredictability of ordinary life. There is nothing more unpredictable than any moment of daily life. All one needs to do is to acknowledge immediately the non-existence of this individual structure, and to recognize that the ego exists only in the showing-through [transparition] of the world and all its most insignificant possibilities. It is no use wondering where freedom or identity lies and what is to be done with them. Human beings are the coming-to-pass of what they are and what they do. Therein lies the movement of becoming, and what they wanted to be is not an issue; their ideals or free will are not an issue: these are merely retrospective justifications.”

IdentityIndifferenceFree WillIndividualism
Book:The Intelligence of Evil or the Lucidity Pact
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“Here lies the total abstraction and the source of all domination: in the breakdown of the dual relation. The strategy of domination is, indeed, to ensure that, through all the techniques of communication, through inescapable, streaming information, there can no longer be any response. It is a domination by signs empty of meaning. But, on the other side, there is an equal indifference and blank resistance.”

IndifferenceAbstractionMeaninglessnessVirtualityPost Modern Domination
Book:The Intelligence of Evil or the Lucidity Pact
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“Such are the incalculable effects of that negative passion of indifference, that hysterical and speculative resurrection of the other. Racism, for example. Logically, it should have declined with the advance of Enlightenment and democracy. Yet the more hybrid our cultures become, and the more the theoretical and genetic bases of racism crumble away, the stronger it grows. But this is because we are dealing here with a mental object, an artificial construct, based on an erosion of the singularity of cultures and entry into the fetishistic system of difference. So long as there is otherness, strangeness and the (possibly violent) dual relation -- as we see in anthropological accounts up to the eighteenth century and into the colonial phase -- there is no racism properly so-called. Once that `natural' relation is lost, we enter into a phobic relationship with an artificial other, idealized by hatred. And because it is an ideal other, this relationship is an exponential one: nothing can stop it, since the whole trend of our culture is towards a fanatically pursued differential construction, a perpetual extrapolation of the same from the other. Autistic culture by dint of fake altruism. All forms of sexist, racist, ethnic or cultural discrimination arise out of the same profound disaffection and out of a collective mourning, a mourning for a dead otherness, set against a background of general indifference -- a logical product of our marvellous planet-wide conviviality. The same indifference can give rise to exactly opposite behaviour. Racism is desperately seeking the other in the form of an evil to be combated. The humanitarian seeks the other just as desperately in the form of victims to aid. Idealization plays for better or for worse. The scapegoat is no longer the person you hound, but the one whose lot you lament. But he is still a scapegoat. And it is still the same person.”

RacismIndifferenceScapegoatAntiracismAutistic Culture
Book:The Perfect Crime
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“All these indifferent passions, or passions born of indifference, all these negative passions, culminate in hatred. A strange expression: `I've got the hate' [J'ai la haine]. No object. It is like `I'm demonstrating', but for whom, for what? `I take responsibility' [J'assume], but for what? Nothing in particular. One perhaps takes responsibility precisely for the nothing. One demonstrates for or against the nothing -- how are we to know? This is the fate of all these intransitive verbs. The graffiti said: `I exist', `I live at this particular place'. This was stated with a kind of exultation, yet at the same time it said: `There is no meaning to my life'. Similarly, `I've got the hate' says at the same time: `This hate I have has no object'; `There's no meaning to it'. Hatred is doubtless something which does indeed outlive any definable object, and feeds on the disappearance of that object. Who are we to take against today? There, precisely, is the object: the absent other of hatred. `Having' hatred is like a sort of potential of -- negative and reactive -- energy, but energy all the same. These are, indeed, the only passions we have today: hatred, disgust, allergy, aversion, rejection and disaffection. We no longer know what we want, but we know what we don't want. In its pure expression of rejection, it is a non-negotiable, irremediable passion. Yet there is in it something like an invitation to the absent other to offer himself as an object for that hatred. The dream of hatred is to give rise to a heartfelt enmity, which is scarcely available at all in our world now, as all conflicts are immediately contained. Over against the hatred born of rivalry and conflict there is a hatred born of accumulated indifference which can suddenly crystallize in an extreme physical outburst. We are not speaking of class hatred now, which, paradoxically, remained a bourgeois passion. That had a target, and was the driving force behind historical action. This hatred is externalized only in episodes of `acting-out'. It does not give rise to historical violence, but to a virulence born of disaffection with politics and history. In this sense, it is the characteristic passion not of the end of history but of a history without end, a history which is a dead-end, since there has been no resolution of all the problems it posed. It is possible that beyond the end, in those reaches where things turn around, there is room for an indeterminate passion, where what remains of energy also turns around, like time, into a negative passion.”

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Book:The Perfect Crime
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“Terror is as much a part of the concept of truth as runniness is of the concept of j am. We wouldn't like jam if it didn't, by its very nature, ooze. We wouldn't like truth if it wasn't sticky, if, from time to time, it didn't ooze blood. Verifying to the point of dizziness the useless objectivity of things: science. Verifying to the point of dizziness the useless subjectivity of desire: sexual libera tion. An object in which there is nothing to see. A body in which there is nothing to desire. There is a particular grace in indifference to one's own life and the admission of that indifference is touching, just so long as you are told with tenderness: I am incapable of loving you, rather than being told 'I love you', with all the affectation appropriate to such a statement. There are indeed certain women who can only love in proportion to the degree of boredom they feel with themselves: with them, above all you must not bring them out of their boredom. There is, however, a great difference between real and affected indifference: only the former touches us. But it is very rare, almost as rare as beauty or madness.”

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Book:Cool memories
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“All the imaginaries of breakup are fading. Children finding it impossible to leave their families. It's the same with couples. They no longer split up. Why bother? Things are just the same everywhere else. You just negotiate your mutual indifference. It's the same with the political situation. Whatever the government, no one's keen to change it, since every alternative illusion is dead. Thus the politi cal relationship has got itself into the same conjugal neurosis as the couple or the rising generation. The price to be paid is that of a low intensity, a scaled-down demand, an air-conditioned intelligence which allows us never to cross the threshold of breakup.”

SeparationIndifferenceBreakupCorporatismConjugal NeurosisMarvel Family
Book:Cool memories
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“These, too [ideologies], have disappeared. And we survive only by a reflex action of collective credulity, which consists not only in absorbing everything put about under the heading of news or information, but in believing in the principle and transcendence of information. While, at the same time, remaining deeply incredulous and resistant to that kind of knee-jerk consensus. We no more believe in information by divine right than serfs ever believed they were serfs by divine right, but we act as though we do. Behind this façade, a gigantic principle of incredulity is growing up, a principle of secret disaffection and the denial of any social bond. There is a considerable danger of the inertia threshold being crossed, danger of a potential gravitational collapse by an exceeding of the critical mass, thanks to the absorption by the system of all negative elements: crashes, errors, scandals, conflicts -- everything is absorbed back into it as though by evaporation. All the wastes and disorders are digested and recycled. Maddening metastability which gives rise to a whole range of violent, virulent, destabilizing abreactions, which are the symptom of that collapse. All our contemporary passions arise from this: objectless, negative passions, all born of indifference, all built (in the absence of a real object) on a virtual other, and thus doomed to crystallize for preference on any old thing at all.”

NostalgiaIdeologyIndifferenceNihilismSimulationInsustainability
Book:The Perfect Crime
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“This is free-market fanaticism, the fanaticism of indifference to its own values and, for that very reason, total intolerance towards those who differ by any passion whatsoever. The New World Order implies the extermination of everything different to integrate it into an indifferent world order. Is there still room between these two fanaticisms for a non-believer to exercise his liberty?”

IndifferenceIntegrationDifferenceNew World OrderExtermination
Book:Fragments
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“It is a world completely rotten with wealth, power, senility, indifference, puritanism and mental hygiene, poverty and waste, technological futility and aimless violence, and yet I cannot help but feel it has about it something of the dawning of the universe. Perhaps because the entire world continues to dream of New York, even as New York dominates and exploits it.”

WorldFeelsHelpingDreamUniverseWealthPovertyViolenceNew YorkWasteIndifferenceTechnologicalExploitsRottenFutilityHygienePuritanismSenility
Book:America
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