“Possessions deteriorate, become obsolete, or teeter towards irrelevance. We will never remember the features of our third-last smartphone but we will remember how it helped us and what it made us feel. It’s the experience of the item, not the item itself, that we value more.” EmotionMarketingSellingAdvertisingConsumers Book:Why Marketing Works: 7 Time-Tested, Brand-Building Principles Source: Why Marketing Works: 7 Time-Tested, Brand-Building Principles
“For most, the idea of whipping up a shrimp salad roll or assembling a cheeseburger loaf remained daunting. Sourcing the ingredients, finding the time, and completing the dish successfully were barriers. So why not purchase a frozen meal comprised of three or more dishes? It was ready in minutes versus hours with no preparation and cleanup. The instructions could not be clearer or simpler. Advertisements were quick to hit upon these benefits.” FoodMarketingAdvertisingPop Culture Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals Source: TV DINNERS UNBOXED: The Hot History of Frozen Meals