“Possessions deteriorate, become obsolete, or teeter towards irrelevance. We will never remember the features of our third-last smartphone but we will remember how it helped us and what it made us feel. It’s the experience of the item, not the item itself, that we value more.” EmotionMarketingSellingAdvertisingConsumers Book:Why Marketing Works: 7 Time-Tested, Brand-Building Principles Source: Why Marketing Works: 7 Time-Tested, Brand-Building Principles