“Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.” FeelsLooksDesignUnderstoodBoardsApplesUsersLensesUser ExperienceIndustrial Design Author:John Sculley
“The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.” PeopleWantMadeEyeJobsBeautifulImpossibleBoxesMade ItConsumersBoardsMacintosh Author:John Sculley
