“You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.” Thinking Author:John Sculley
“The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.” PeopleThinkingKindRealHelpingShowsAbleRememberInterestChallengesStudentsToolsInstrumentsApplesTechnologicalEducatorProviders Author:John Sculley
“When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.” ThinkingTogetherDesignerExtrasElectrical Author:John Sculley
“I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.” ThinkingSchoolResponsibilityMarketingDesignerWireCoca Cola Author:John Sculley
