“What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.” ImportantDifferentJobsDecisionAlways BelieveMethodologyMinimalistImportant DecisionsDecisions You Make Author:John Sculley
“Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.” KnowsTryingImportantJobsMonthsMarketingApplesTypicalExposureGetting To Know Each Other Author:John Sculley
“Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.” JobsAbilityFiguresDesignBrillianceMethodologyAbility To See Author:John Sculley
“I remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.” BelieveJobsRememberHouseBedCarefulChairsFurnitureLampsSelected Author:John Sculley
“The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.” PeopleWantMadeEyeJobsBeautifulImpossibleBoxesMade ItConsumersBoardsMacintosh Author:John Sculley
“The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.” EndsJobsPerfectExampleStartingUsersIpodsMethodology Author:John Sculley
“Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.” PhilosophyJobsMicrosoft Author:John Sculley
“I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didn’t go to Steve Jobs and say, ‘Steve, let’s figure out how you can come back and lead your company.’ I didn’t do that, it was a terrible mistake on my part. I can’t figure out why I didn’t have the wisdom to do that. But I didn’t. And as life has it, shortly after that, I was fired.” FeelsYearsI CanWantedJobsMistakeCompanyFiguresNew YorkTerrible Author:John Sculley
“In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.” PeopleDoneProblemAbleJobsUsedAnswersCasesUsed To BeAutomation Author:John Sculley
