“The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.” PeopleThinkingKindRealHelpingShowsAbleRememberInterestChallengesStudentsToolsInstrumentsApplesTechnologicalEducatorProviders Author:John Sculley
“The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.” PeopleWantMadeEyeJobsBeautifulImpossibleBoxesMade ItConsumersBoardsMacintosh Author:John Sculley
“Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.” PeopleUsedProductsAdvertisingAgencyApplesComplimentIntegratedAdvertising Agencies Author:John Sculley
“Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.” PeopleDifferentIndividualAbilityEvidenceBrilliant Author:John Sculley
“If you repeat something long enough people believe it's what happened.” PeopleBelieveLongEnough Author:John Sculley
“People are going to be most creative and productive when they're doing something they're really interested in.” PeopleCreativeProductionsProductive Author:John Sculley
“In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to the ideas of people regardless of where they are in the organization.” PeopleIdeasAgeInformationListeningOrganizationSatCeoHierarchyInformation Age Author:John Sculley
“If you spend too much time worrying about how other people perceive you, you'll never break the rules.” PeopleIfsBreakWorryCourageToo MuchPerceive Author:John Sculley
“In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.” PeopleDoneProblemAbleJobsUsedAnswersCasesUsed To BeAutomation Author:John Sculley
