“What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.” ImportantDifferentJobsDecisionAlways BelieveMethodologyMinimalistImportant DecisionsDecisions You Make Author:John Sculley
“No great marketing decisions have ever been made on qualitative data” MadeDecisionBusinessMarketingDataData ScienceQualitativeGreat Marketing Author:John Sculley
