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Jyoti Guptara Quotes

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Famous Jyoti Guptara Quotes

“Stories hack the brain, but what you’re really hacking is what gets in the way of a human connection.”

Stories Brain Psychology Influence Trust Communication Human Narrative Connection Persuasion

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Messenger before message. We’ve got to help people make a messenger connection before they can connect with the message.”

Stories Leadership Business Psychology Influence Trust Communication Story Credibility Business Storytelling

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“People don’t hear what you say. They hear what you make them think about. And how you make them feel.”

Stories Business Psychology Influence Communication Empathy Story Leadership Quotes Persuasion Business Storytelling

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories are not confrontational. Storytelling is about entering the mind of your audience so that they connect the dots, according to the pattern you want them to see.”

Leadership Creativity Psychology Influence Communication Empathy Strategy Insight Storytelling Persuasion

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories get people to think what you want them to be thinking about, without explicitly telling them to think it.”

Stories Leadership Business Psychology Influence Communication Strategy Story Persuasion Business Storytelling

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Letting people come to their own conclusion is powerful because what they earn they own, and what they own is theirs.”

Wisdom Motivation Leadership Education Psychology Influence Communication Empowerment Personal Growth Storytelling

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“If you want broad ownership of the company’s strategy and values, don’t inform people about the situation-problem-solution, give it to them as a story or sequence of stories.”

Leadership Vision Influence Communication Management Strategy Storytelling Persuasion Company Culture Organisational Behaviour

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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