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Marshall McLuhan

Marshall McLuhan Quotes

Philosopher

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Famous Marshall McLuhan Quotes

“TV acting is so extremely intimate, because of the peculiar involvement of the viewer with the completion or "closing" of the TV image, that the actor must achieve a great degree of spontaneous casualness that would be irrelevant in movie and lost on the stage. For the audience participates in the inner life of the TV actor as fully as in the outer life of the movie star. Technically, TV tends to be a close-up medium. The close-up that in the movie is used for shock is, on TV, a quite casual thing.”

Would BeUsedActorsLostStarsActingAudienceAchieveStageTelevisionTvsDegreesMediumsIntimateShockPeculiarSpontaneousViewersIrrelevantMovie StarClosingInvolvementCasualInner LifeCompletion
Book:Understanding media: the extensions of man
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“In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.”

HandsEyeGirlBoysAudienceListeningLowsGlassesDefinitionsActiveMediumsSensualFillingSilkConstituentsStockingsSurrogatesMeshFilling In
Author:Marshall McLuhan
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“The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.”

ActionSocialProcessTechnologyAspectPatternsMediumsOur TimeElectricPersonal LifeEvaluateInterdependenceRestructuring
Book:The medium is the massage: an inventory of effects
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“All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.”

WayHumansPoliticalSocialUnderstandingMoralEnvironmentImpossibleEconomicMediaMessagesConsequencePsychologicalMediumsFacultyEthicalAestheticExtensionsPsychicsMassageCultural Change
Book:The medium is the massage: an inventory of effects
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“You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?”

MenActionSocialRolesEnvironmentGreaterMediaTvsTypeDadSingingFolksInventionMediumsVillageProfessorsDefiningInvolvementLinearSeparatingThoughts And Actions
Book:The medium is the massage: an inventory of effects
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