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Marshall McLuhan

Marshall McLuhan Quotes

Philosopher

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Famous Marshall McLuhan Quotes

“Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.”

WorldStatesMovingStepsEnvironmentCommunicationHabitPatternsActiveBlockFactorsRecognitionDataInstantClassificationInstant Communication
Book:The medium is the massage: an inventory of effects
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“There are no passengers on spaceship earth. We are all crew.”

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Author:Marshall McLuhan
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“Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.”

IndividualEnvironmentAwarenessMediaDevelopmentEnvironmentalPatternsCriticalProfessionalismGround Rules
Book:The medium is the massage: an inventory of effects
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“Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.”

MenIndividualLosesAcceptingEnvironmentAwarenessHe ManDevelopmentMassResponsePatternsCriticalExpertsColleaguesProfessionalism
Book:The medium is the massage: an inventory of effects
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“Today's child is bewildered when he enters the 19th century environment that still characterizes the educational establishment where information is scarce but ordered and structured by fragmented, classified patterns subjects, and schedules.”

ChildrenStillsTodayEnvironmentSubjectsCenturyInformationPatternsEducationalEstablishmentSchedulesScarce19th CenturyBewilderedFragmented
Book:The medium is the massage: an inventory of effects
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“All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.”

WayHumansPoliticalSocialUnderstandingMoralEnvironmentImpossibleEconomicMediaMessagesConsequencePsychologicalMediumsFacultyEthicalAestheticExtensionsPsychicsMassageCultural Change
Book:The medium is the massage: an inventory of effects
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“You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?”

MenActionSocialRolesEnvironmentGreaterMediaTvsTypeDadSingingFolksInventionMediumsVillageProfessorsDefiningInvolvementLinearSeparatingThoughts And Actions
Book:The medium is the massage: an inventory of effects
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