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MC Hammer

MC Hammer Biography

Rapper

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“Well, we have to realize the truth about the person who is a hip-hop insider. Most of these people are not really insiders. They are people who are chosen to do an interview and they will make a statement and say that they are a part of the hip-hop culture, but from an intellectual standpoint, they are not very sharp, because back in '1990..'91 one would criticize somebody for doing one type of commercial and say that's not real hip-hop and then another rapper turns around and sell them malt liquor and say that's real hip hop.”

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“I've been in real estate for a long time and I always try to stay on the edge. I'm really excited about the partnership with Trulia because it's centered around technology and the various social engagements it lends itself to. This is real estate going forward with a mobile and social application. It fits my profile and perspective.”

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“I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.”

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“If you watch the award shows, you'll see variations of the hammer pants. It's always cool to see that and then every now and then, you'll see an artist who's pushing the envelope and it may not be all the way there but you can see where it's coming from. I'm always appreciative of seeing my influence.”

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Author:MC Hammer
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