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Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Book by Neil Postman · 11 quotes · Television, Culture, News

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Amusing Ourselves to Death: Public Discourse in the Age of Show Business Quotes

“I should go so far as to say that embedded in the surrealistic frame of a television news show is a theory of anticommunication, featuring a type of discourse that abandons logic, reason, sequence and rules of contradiction. In aesthetics, I believe the name given to this theory is Dadaism; in philosophy, nihilism; in psychiatry, schizophrenia. In the parlance of the theater, it is known as vaudeville.”

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“The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.”

TelevisionDramaLogicAdvertisingMcdonaldsIdiocyPublic DiscourseTelevision CommercialsEmotional AppealCommercialsFalsities
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“In other words, so far as many reputable studies are concerned, television viewing does not significantly increase learning, is inferior to and less likely than print to cultivate higher-order, inferential thinking.”

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“Of course, in television's presentation of the "news of the day," we may see the Now...this" mode of discourse in it's boldest and most embarrassing form. For there, we are presented not only with fragmented news but news without context, without consequences, without value, and therefore without essential seriousness; that is to say, news as pure entertainment.”

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“Stern reported that 51 percent of viewers could not recall a single item of news a few minutes after viewing a news program on television. Wilson found that the average television viewer could retain only 20 percent of the information contained in a fictional televised news story. Katz et al. found that 21 percent of television viewers could not recall any news items within one hour of broadcast.”

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“Televizyon okuma kültürünü yok etmiştir. Halbuki zihinsel gelişim için okuma eyleminin yerini hiçbir eylem tutamaz. Seyirci olmak için hiçbir beceri gerekmez. "Televizyon okuma-yazma kültürünü genişletmez ve pekiştirmez. Tersine, okuma-yazma kültürüne saldırır. Televizyon, herhangi bir şeyin devamıysa eğer, on beşinci yüzyıldaki matbaanın değil, 19. Yüzyılın ortasında telgraf ile fotoğrafın başlattığı geleneğin devamıdır.”

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“Television is altering the meaning of 'being informed' by creating a species of information that might properly be called disinformation. Disinformation does not mean false information. It means misleading information - misplaced, irrelevant, fragmented or superficial information - information that creates the illusion of knowing something, but which in fact leads one away from knowing.”

MeanDoeFactsMightKnowingInformationTelevisionCreatingIllusionSpeciesSuperficialIrrelevantMisleadFragmentedMisplacedKnowing Something
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“People of a television culture need “plain language” both aurally and visually, and will even go so far as to require it in some circumstances by law. The Gettysburg Address would probably have been largely incomprehensible to a 1985 audience.”

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“I do not mean to imply that television news deliberately aims to deprive Americans of a coherent, contextual understanding of their world. I mean to say that when news is packaged as entertainment, that is the inevitable result. And in saying that the television news show entertains but does not inform, I am saying something far more serious than that we are being deprived of authentic information. I am saying we are losing our sense of what it means to be well informed.”

WorldWellsMeanDoeShowsUnderstandingResultsInformationTelevisionSeriousNewsLosingAimEntertainmentInevitableDeprivedTelevision News
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