“You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.” WantNeedsHardAblePastUnderstandingCan DoTechnologyMiddleWho You Are Author:Paula Scher
“You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.” IfsThinkingSometimesCan DoDifferencesDogOrdinaryHotYou Can Do ItSpectacularHot Dog Author:Paula Scher
“Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.” WantNeedsGrowsCan DoTechnologyFantastic Author:Paula Scher
“I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.” WantI CanDoneCan DoGet BetterSixtyInnovative Author:Paula Scher