“I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.” IfsThinkingWantNeedsUseHomeJobsHateTermNiceDesignCallingI Hate Author:Paula Scher
“What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.” KnowsWorldDoeUseArtistImagineExpressionFineGreat ThingsDesignerBetter PlaceFine ArtsFine Artists Author:Paula Scher
“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.” IfsWayWantDoeUseEvilProductsMarketingRelate Author:Paula Scher
“Planning involves considering how other people may use something.” PeopleMayUsePlanningConsidering Author:Paula Scher
“Whatever you design[/make/build], use it to raise the expectations of what can be achieved” UseDesignExpectationsRaises Author:Paula Scher
