“I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.” IfsThinkingWantNeedsUseHomeJobsHateTermNiceDesignCallingI Hate Author:Paula Scher
“You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.” IfsThinkingSometimesCan DoDifferencesDogOrdinaryHotYou Can Do ItSpectacularHot Dog Author:Paula Scher
“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.” IfsWayWantDoeUseEvilProductsMarketingRelate Author:Paula Scher
“If people that made products didn't market them and sell them we'd have no economy and nobody would be working.” PeopleIfsMadeWould BeEconomyProductsSells Author:Paula Scher
“If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.” IfsKnowsWellsWowTerrific Author:Paula Scher
“Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.” IfsWorldCultureUnderstandingDesign Author:Paula Scher
“If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.” IfsGrowthCapacityOptimismGet Up Author:Paula Scher
