“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.” IfsWayWantDoeUseEvilProductsMarketingRelate Author:Paula Scher
“You can't say there shouldn't be marketing and (that) marketing is a bad thing.” MarketingBad Things Author:Paula Scher
“Marketing is a necessary part of the creative process.” ProcessCreativeMarketingCreative Process Author:Paula Scher
“Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.” SaidEnoughMarketingDumb Author:Paula Scher
“Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.” PeopleSmartMarketingDestroyedDumbSmart PeopleDumb People Author:Paula Scher
“I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."” ThinkingWellsMadeBreakWonderfulExampleMarketingApplesSpectacularMicrosoftIpodsNaysayers Author:Paula Scher
