“I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.” IfsThinkingWantNeedsUseHomeJobsHateTermNiceDesignCallingI Hate Author:Paula Scher
“You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.” WantNeedsHardAblePastUnderstandingCan DoTechnologyMiddleWho You Are Author:Paula Scher
“I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.” PeopleThinkingKnowsWantAgeFactors Author:Paula Scher
“I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.” WantDesignFactorsNervousNormBeing A Woman Author:Paula Scher
“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.” IfsWayWantDoeUseEvilProductsMarketingRelate Author:Paula Scher
“Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.” WantNeedsGrowsCan DoTechnologyFantastic Author:Paula Scher
“I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.” WantI CanDoneCan DoGet BetterSixtyInnovative Author:Paula Scher
“Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.” ThinkingWantPastFiveForty Author:Paula Scher
“It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.” ThinkingWantShouldHomeStuffWeekendGoing To Work Author:Paula Scher
