“I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.” IfsThinkingWantNeedsUseHomeJobsHateTermNiceDesignCallingI Hate Author:Paula Scher
“You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.” WantNeedsHardAblePastUnderstandingCan DoTechnologyMiddleWho You Are Author:Paula Scher
“Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.” PeopleNeedsDifferentHappensDesignPlanningPainterDesigner Author:Paula Scher
“Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.” WantNeedsGrowsCan DoTechnologyFantastic Author:Paula Scher
“Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.” PeopleNeedsStuffEnvironmentThriveRitual Author:Paula Scher
“My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.” WayNeedsPersonsDoeFormOrdinaryExpectationsDiscoveryFirmExpertsNeed A Change Author:Paula Scher
“The work needs to get out of your head and on to the table, and it needs to be done from the heart.” NeedsHeartDoneDesignTables Author:Paula Scher
