“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.” IfsWayWantDoeUseEvilProductsMarketingRelate Author:Paula Scher
“I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.” WayKindDifferentAblePracticeDesignExpectationsDifferent WaysBroads Author:Paula Scher
“For people who make inventions, whether they make scientific inventions or artistic inventions, they're driven by pretty much the same thing. It's some mistrust from somebody saying it couldn't be a certain way, and overthrowing that. But that can happen at any point in history, at any time you come along. It doesn't get better or worse because you're born in this era or that era - I think it's more individualistic. It comes from within, you know, it's an internal thing.” PeopleThinkingKnowsWayHappensCertainBornDrivenInventionArtisticErasGet BetterInternalsWithin YouMistrustIndividualistic Author:Paula Scher
“What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.” WayHavensWowNew Ways Author:Paula Scher
“My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.” WayNeedsPersonsDoeFormOrdinaryExpectationsDiscoveryFirmExpertsNeed A Change Author:Paula Scher
“The best way to accomplish serious design ... is to be totally and completely unqualified for the job.” WayInspirationalInspirationMotivationalJobsMotivationDesignSeriousAccomplishBest WayUnqualified Author:Paula Scher
“What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".” WayLooksFactsPayAttentionDesignChangedPay AttentionDesignerAddressesTimelessLook At YourselfTimes Have Changed Author:Paula Scher
