“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.” KnowsEnoughBusinessCreativeTvsWittyAdvertisingConsumersPrintEntertainingSophisticatedLikeable Author:Phil Dusenberry
“The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.” MatterFunPleasureBusinessGloryAbsenceAgencyGreat Work Author:Phil Dusenberry
