“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.” KnowsEnoughBusinessCreativeTvsWittyAdvertisingConsumersPrintEntertainingSophisticatedLikeable Author:Phil Dusenberry
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” WritingFirstsFormCoursesNotesMarketingSellingAdvertisingAlways BelieveProfitableAdvertisementsRansom Author:Phil Dusenberry
“In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.” IdeasInspireThousandInsightAdvertisingFuelGood IdeasAdvertising Business Book:Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising Source: Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising
“That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.” MayIdeasDifferencesInspireThousandValuableInsightAdvertisingFuelGood IdeasDozenDimesAdvertising Business Author:Phil Dusenberry
