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Phil Dusenberry Books

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Phil Dusenberry was an outstanding creative director, renowned for his exceptional contributions to the advertising industry. His career spanned multiple fields, including advertising, film, and television.

Then We Set His Hair on Fire: Insights...

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Author:Phil Dusenberry

“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.”

Knows Enough Business Creative Tvs Witty Advertising Consumers Print Entertaining Sophisticated Likeable

Author:Phil Dusenberry

“The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.”

Matter Fun Pleasure Business Glory Absence Agency Great Work

Author:Phil Dusenberry

“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”

Writing Firsts Form Courses Notes Marketing Selling Advertising Always Believe Profitable Advertisements Ransom

Author:Phil Dusenberry

“In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”

Ideas Inspire Thousand Insight Advertising Fuel Good Ideas Advertising Business

Book:Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising

Source: Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising

“A brand is nothing but an expression of the consumer’s loyalty and trust.”

Expression Loyalty Brands Consumers Trust And Loyalty

Author:Phil Dusenberry

“That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”

May Ideas Differences Inspire Thousand Valuable Insight Advertising Fuel Good Ideas Dozen Dimes Advertising Business

Author:Phil Dusenberry

About the Author

Born: April 28, 1936
Died: December 29, 2007
Known for: Author
Quotes: 7

Books & Sources

Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in AdvertisingRelated source material

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Phil Dusenberry Books

Then We Set His Hair on Fire: Insights...

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