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Famous Philip Kotler Quotes

“My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.”

PeopleThinkingValuesFoundSocialTermInterestLinesPayAttentionResponsibilityCompanyToo MuchCreationPlanetsTheoryNeededToolsAimMethodBottomMarketingProfitPrimariesConsumersAddressesSustainabilitySocial ResponsibilityBottom LineShort TermOrientationProfit Maximization
Author:Philip Kotler
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“I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.”

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Author:Philip Kotler
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“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

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Book:Marketing 3.0: From Products to Customers to the Human Spirit
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