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Quote by Nir Eyal

“Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”

Quote by Nir Eyal

Book:Hooked: How to Build Habit-Forming Products

Work

Hooked: How to Build Habit-Forming Products

This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more

Author

Nir Eyal is a renowned behavior design expert focusing on the study of how to influence human behavior through psychological principles. His research primarily revolves around product design and marketing strategies, aiming to enhance user engagement and loyalty. more

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“The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.”

Pain Goal Company Products Source Habit Creating Ultimate Solve Relief Association Users Ultimate Goal

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.”

Emotion Company Habit Marketing Expensive Links Users Daily Routines

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.”

Thinking Action Next Behavior Increase Reducing Likelihood

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.”

Company Products Habit Advantage Customers Users Susceptible Competitive Advantage

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.”

Humans Two Action Motivation Company Behavior Increase Psychological Ease Performing Human Behavior Likelihood Pulleys

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“To initiate (user) action, doing must be easier than thinking.”

Thinking Action Easier Users Initiate

Author:Nir Eyal

“Products with higher user engagement have the potential to grow faster than their rivals.”

Grows Products Higher Faster Engagement Users Rivals

Author:Nir Eyal

“Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection”

Humans States Pain Social Pleasure Acceptance Rejection Motivated Social Acceptance

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.”

Nice Products Habit

Author:Nir Eyal

“Why not live now instead of someday?”

Someday Why Not

Author:Nir Eyal