“Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.”
Quote by Nir Eyal
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Hooked: How to Build Habit-Forming Products
This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more
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“To initiate (user) action, doing must be easier than thinking.”
“Products with higher user engagement have the potential to grow faster than their rivals.”
Source: Hooked: How to Build Habit-Forming Products
Source: Hooked: How to Build Habit-Forming Products
“It is an embarrassment that the dominant forms of matter in the universe remain hypothetical.”
Source: Sex on Six Legs: Lessons on Life, Love, and Language from the Insect World