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Quote by John Kao

Work

Jamming: Art and Discipline of Business Creativit

This book delves into the intricate world of business creativity, examining how artistic principles can be applied within a structured business environment to foster innovation and success. more

Author

John Kao
John Kao

John Kao, born in 1950, is an accomplished author whose works span various genres, known for his profound insights and unique narrative style. more

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“Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.”