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Quote by Donald Keough

“Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself - not the customer - first 8. Solve administrative concerns first 9. Let others do your thinking for example, headquarters 10. Rely on T-G-E: "That's Good Enough" and T-N-M-J: "That's Not My Job!" 11. Rationalize slow growth”

Quote by Donald Keough

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Donald Keough
Donald Keough

Donald Keough was an outstanding business leader born in the United States in 1927. He held several key positions globally and achieved significant success in various industries. Known for his exceptional business acumen and leadership, Keough served as a senior executive at The Coca-Cola Company, where he played a crucial role in the company's global expansion and contributed greatly to its worldwide success. more

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