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First Bite: How We Learn to Eat

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Bee Wilson

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“When you get three or more adults with nothing in common together, surprisingly often the conversation will turn to the junk foods we knew and enjoyed as children. There is a communal comfort to be had in reciting the names out loud, together, like a liturgy. In Britain, the catechism of nostalgia includes such sweets as Spangles, Jelly Tots, Rolos, Fry’s Chocolate Creams, Space Dust. These are common reference points that take us back to some joyous pre-pubertal age when life was free and easy.”

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Book:First Bite: How We Learn to Eat
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“What makes junk food so dangerous is not that it is unhealthy - though it is. It’s that it is entwined in our minds with so many other memories that are good and true and pure. memory has always been an important part of how we learn to eat, but never before have so many of us been stamped with reinforcing food memories that mostly come not from a cuisine but from a series of cartons and packets. When we hear someone suggesting that we stop eating our favourite brand of ice cream or potato crisps or sliced white bread, we feel a knee-jerk hostility. It’s hard to let go of these foods and find a better way of eating without a sense of loss. The thing you are losing is your own childhood.”

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Book:First Bite: How We Learn to Eat
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