“Hitler's oratory moved people and appealed to their hopes and dreams. But his speeches malevolently twisted hope into some gnarled ghastly entities, and appealed to the latent, darkest prejudices of Germans.”
Quote by Richard M Perloff
Work
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
This comprehensive work examines the psychological and social mechanisms through which persuasion operates in contemporary society. It investigates the complex relationship between communication practices and the formation, alteration, or reinforcement of human attitudes. By contextualizing these concepts within the twenty-first century, the text addresses how modern technological advancements, digital media landscapes, and evolving societal norms influence the way messages are constructed and received. The material covers a range of foundational communication theories, cognitive processing models, and the ethical implications associated with influence, providing readers with a thorough understanding of how persuasive strategies impact everyday interactions and public discourse. more
Author
Richard M Perloff
Richard M. Perloff, born on July 28, 1951, is an accomplished author. His works span across various fields, including business, economics, and technology. Perloff is known for his insightful and accessible writing style, which effectively communicates complex concepts in an easy-to-understand manner. more
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