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Quote by Marshall McLuhan

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Counter blast [by] Marshall McLuhan

In this work, Marshall McLuhan discusses the influence of various media forms on human culture and communication. more

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Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.”

MenIndividualLosesAcceptingEnvironmentAwarenessHe ManDevelopmentMassResponsePatternsCriticalExpertsColleaguesProfessionalism
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NeedsShouldDesireObjectsOughtCommitmentBuiltUltimateLoyaltySatisfiedCommandConsumersSufficientEngagementConsumingOathVolatilityDesirabilityTemporalityObjects Of Desire
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“Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don't, after all, stick to your car, or computer, or iPod, when better ones appear.”

IfsKindCarProductsReturnPromiseComputerExpectationsSticksSatisfactionSatisfiedSpotsConsumersShopsPartnershipIpodsPrisms
Author:Zygmunt Bauman
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“Attempts to tame the wayward and domesticate the riotous, to make the unknowable predictable and enchain the free-roaming - all such things sound the death knell to love. Eros won't outlast duality. As far as love is concerned, possession, power, fusion and disenchantment are the Four Horsemen of the Apocalypse.”

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Book:Liquid Love: On the Frailty of Human Bonds
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