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Quote by Marshall McLuhan

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Understanding media: the extensions of man

A comprehensive study analyzing how various forms of media have expanded and transformed human capabilities, including communication and expression. more

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Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.”

GivingTryingEyeEarthLeftInterestCommonCompanyRightsSpeechBenefitsEarsSensesNervousAtmosphereCorporationsManipulationNervesMonopolyNervous SystemLeaseHanding Over
Book:Understanding media: the extensions of man
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“Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.”

MenIndividualLosesAcceptingEnvironmentAwarenessHe ManDevelopmentMassResponsePatternsCriticalExpertsColleaguesProfessionalism
Book:The medium is the massage: an inventory of effects
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