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Quote by Marshall McLuhan

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Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.”

GivingTryingEyeEarthLeftInterestCommonCompanyRightsSpeechBenefitsEarsSensesNervousAtmosphereCorporationsManipulationNervesMonopolyNervous SystemLeaseHanding Over
Book:Understanding media: the extensions of man
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“Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.”

MenIndividualLosesAcceptingEnvironmentAwarenessHe ManDevelopmentMassResponsePatternsCriticalExpertsColleaguesProfessionalism
Book:The medium is the massage: an inventory of effects
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“Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).”

NeedsShouldDesireObjectsOughtCommitmentBuiltUltimateLoyaltySatisfiedCommandConsumersSufficientEngagementConsumingOathVolatilityDesirabilityTemporalityObjects Of Desire
Book:Globalization: The Human Consequences
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