“Much like great products, great content will only find the best people to love it if it's leveraged well.” Quote by Paul Shannon
“The bubble hasn't popped yet and there's tremendous value in social media. ... But it's wishful thinking to believe that others on the 'me too' bandwagon will survive.” ThinkingBelieveValuesSocialMediaSocial MediaBubblesWishful ThinkingBandwagon Author:Peter Fader
“What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.” WayKindHelpingFoundSocialAudienceMediaFitSocial MediaPlatformsSensitivitySherpas Author:Chris Brogan
“Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.” PeopleMatterHelpingSocialGoalInterestAchieveSocial MediaHelping PeopleNetworkingSocial NetworkingSocial NetworkArchivesAchieving Your Goals Author:Seth Godin
“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” IfsMeanGrowthKeysConversationNegativeMarketingSocial MediaMeaningfulConsumersEngagingFeedbackTransparencyParamountNegative FeedbackMeaningful Conversations Author:Ron Blake
“To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.” MomentsSocialMediaCommunicationHappeningsToolsDirectResponseSocial MediaEngagedBeing YourselfThat MomentSpontaneous Author:Aliza Sherman
“New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.” PeopleKnowsMayFormMediaDirectMarketingSocial MediaCustomersNew Media Author:Ivanka Trump
“Being the first is old media, while being to the point is new media. And Twitter never forgets.” FirstsForgetMediaSocial MediaNever ForgetNew Media Author:Mercedes Bunz
“Neither privacy nor publicity is dead, but technology will continue to make a mess of both.” TechnologySocial MediaMessPrivacyPublicity Author:danah boyd
“Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.” ActionSpiritSpeakSocialConsciousnessCompanyDoorsSocial MediaActions Speak Louder Than WordsActions Speak LouderSocial Consciousness Author:Brian Solis
“The polling of Internet users shows that friends recommendations are the most reliable driver behind purchasing decisions. Right now that market is largely untapped. Facebook and other social networks can allow that to happen.” ShowsHappensSocialDecisionBehindsInternetRight NowSocial MediaDriversUsersSocial NetworkRecommendationsPurchasingPollingInternet Users Author:Yuri Milner