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Quote by Heather Holmes

“You can't manifest success through self-importance.”

Quote by Heather Holmes

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“If a product is perceived as useful but not as unique it is a commodity . Commodities compete on price , have wafer thin margins & are a highly risky endeavour . Why sell a commodity when you could sell a brand ?”

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“When you ask people at a party about what they do – keep your ears strained for how many of them project themselves as unique . Most of them might say I work for ABC company that ‘s into software or XYZ company that is into retail without implying what is perceptually unique about their companies”

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“When we were cavemen scarcity of food meant we would die fast . Hence scarcity rings alarm bells of anxiety”

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“Most human beings are irrational most of the time & hence they have weird perceptions of usefulness”

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“I don ‘t know about you but I am a minimalist . I hate unnecessary stuff because even without them, there are lots of things life throws your way to keep you busy . Hence I do not have the following - A wife - A vehicle - A house ( I stay on rent ) - A fridge - A washing machine - A bed ( I sleep on a yoga mat ) - An air conditioner - A servant ( Very common in Indian households ) among many other things people deem necessary for happiness”

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“This proves among other things that introspection is sadly inadequate while trying to understand which product could appeal to people”

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“Just like beauty lies in the eyes of the beholder , usefulness lies in the brain of the user”

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“If someone tell you you have horns you ll laugh if 3 ppl tell you you have horns you ll poke your hair”

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“People who think just focussing on the product is enough are known as product oriented rather than marketing oriented . They fall in love with their products & their unique points & think that by some invisible costless automatic phenomenon everyone in the world will know about the uniqueness of their products . Such people normally die poor”

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“If you are perceived to be first ( a uniqueness ) , you tend to be remembered”

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