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Quote by Jeffrey Moussaieff Masson

“We are not encouraged, on a daily basis, to pay careful attention to the animals we eat. On the contrary, the meat, dairy, and egg industries all actively encourage us to give thought to our own immediate interest (taste, for example, or cheap food) but not to the real suffering involved. They do so by deliberately withholding information and by cynically presenting us with idealized images of happy animals in beautiful landscapes, scenes of bucolic happiness that do not correspond to anything in the real world. The animals involved suffer agony because of our ignorance. The least we owe them is to lessen that ignorance.”

Quote by Jeffrey Moussaieff Masson

Book:The Face on Your Plate: The Truth About Food
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Work

The Face on Your Plate: The Truth About Food

This book delves into the ethical and environmental aspects of food production and consumption, examining the impact on animals, the environment, and human health. more

Author

Jeffrey Moussaieff Masson
Jeffrey Moussaieff Masson

Jeffrey Moussaieff Masson is a renowned author born on March 28, 1941. His works span across various fields including animal psychology, child psychology, and literary criticism. Masson is known for his in-depth research in animal psychology, particularly in the study of wolves and cats. His books 'The Call of the Wild: The Wisdom of the Wolves' and 'The Enigma of the Cat: A Feline Reflection' have been highly appreciated by readers. more

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