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Quote by Ignacio Novo

“En algún momento de tu vida tienes que dejar de hacer lo que otros esperan, y empezar a hacer lo que tú consideras que debes. ¡Reacciona!”

Quote by Ignacio Novo

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Ignacio Novo

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“I read these biographies all the time about these successful people and one of the patterns that I've discovered, and what I've discovered in myself and all of my friends who have become very successful, has been the fact that they say "Yes" to a lot of commitments. If you just have this one goal, then that one thing may get shoved under the rug and procrastinated on. But if you say yes to a lot of things; if you almost overcommit, then you probably won't get all of the things you've committed to complete. But you'll get a good portion of them. The 80% that you DO get done will still be more than that one person who said no to a lot of things. The busiest people get the most things done.”

“This is merely one of the sides of the conspiracy. The other side is that of the spectator who, for want of understanding anything whatever most of the time, consumes his own culture at one remove. He literally consumes the fact that he understands nothing and that there is no necessity in all this except the imperative of culture, of being a part of the integrated circuit of culture. But culture is itself merely an epiphenomenon of global circulation. The idea of art has become rarefied and minimal, leading ultimately to conceptual art, where it ends in the non-exhibition of non-works in non-galleries - the apotheosis of art as non-event. As a corollary, the consumer circulates in all this in order to experience his non- enjoyment of the works.”