“Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.”
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Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
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“If what you sell doesn’t help me then why are you knocking on my door?”
Source: Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
Source: Capital: A Critique of Political Economy, Volume 1
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Source: Principles of Economics
