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Quote by Richie Norton

“One of the best things you can do in your work is to show up, serve others and trust others to also work with love and kindness to create desired results.”

Quote by Richie Norton

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Richie Norton

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“This he understood: that association makes people stronger and brings out each person's best gifts, and gives a joy which is rarely to be had by keeping to oneself, the joy of realizing how many honest decent capable people there are for whom it is worth giving one's best (while living just for oneself very often the opposite happens, of seeing people's other side, the side which makes one keep one's hand always on the hilt of one's sword).”

“I love you,” I said, and if people say it gets easier the more you say, they’re bullshitting you. It’s the opposite, it gets harder. Because every time you say, you’ve loved them for a longer time, they’ve become more integral to who you are. At some point, “I love you” also means “I need you” and there is nothing more terrifying than admitting that to another person who can walk out any time they like. But I owed it to him, not the love, that he’d earned himself. No, I owed him the truth and the trust because he’d offered them to me. You can love someone on your own, even if they can’t feel the same for you, but truth needs to be heard, and trust needs to be returned.”

“Shortcuts don’t work because by nature they show you don’t really care about the customer’s needs more than your own. Manipulating a customer into action is no different from manipulating a friend to get your way. True emotional generosity combines action and intention to create lasting connection.”

“In our new paradigm, your business must make people feel. The people who need to feel good about your brand are your customers, and your job is to make them happy. Customers are happy when they feel you understand their needs and are willing to sacrifice to make sure they’re met. This sacrifice can manifest itself in many forms—from working extra-hard to provide the goods or services you promised, or going above and beyond to fix something that went wrong. Whatever you do, when you meet the needs of your customers consistently and exceed their expectations with more care for their happiness than your bottom line, you become worthy of loyalty and trust. That loyalty and trust strengthens the connection that’s the bedrock of a great brand and a key component of unlocking your creative potential. That’s what it means for an organization to be emotionally generous.”