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Business Quotes

“You cannot do a goal. Long-term planning and goal-setting must therefore be complemented by short-term planning. This kind of planning requires specifying activities. You can do an activity. Activities are steps along the way to a goal. Let's say you desire security. Putting $10.00 in the bank or talking to your stockbroker about your investment plans are activities that will move you toward your goal.”

WayKindLongMovingDesireGoalTermCan DoBusinessTalkingStepsPlansSecurityActivityInvestmentPlanningSettingFinanceSettingsLong TermSetting GoalsShort TermStockbrokers
Author:Alan Lakein
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“Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.”

KnowsLongTermChanceBusinessRolesProfitLong TermAgencyAdsClientsShort TermChances Are
Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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