“Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.” PeopleIndividualSocialRealizingCompanyOpinionMediaCreatingToolsOrganizationInstitutionsMarketingSocial MediaConsumersEtcSpontaneousEngagingConnectingBlogsWikis Author:Charlene Li
“Without a vision there is no possibility of creating something larger than what al-ready exists. An entrepreneur has to be able to bring something to the table through his or her vision that is not being provided by others - a special way of meeting needs, caring for others, treating patients, or marketing. An entrepreneur must have enormous faith. Risk-taking is critical to the development of an enterprise. You will not take risks unless you have the faith to do so.” WayNeedsAbleVisionRiskSpecialPossibilityReadyDevelopmentCreatingTablesEntrepreneurMeetingsPatientMarketingCaringCriticalEnormousEnterpriseAlsRisk-takingCaring For OthersCreating SomethingTreating Patients Author:Tony Robbins
“Creating great content that educates and informs is always the best marketing strategy.” CreatingStrategyMarketingEducateMarketing Strategy Author:David Meerman Scott
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.” NeedsArtUnderstandingKnowingBenefitsCreatingSolutionsMarketingProfitSatisfactionCustomersSellingProducersIdentifyingStakeholder Author:Philip Kotler
“In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.” MadeGamesPathDesignIndustryCreatingSmartStandardsStonesInvestmentMarketingDuesPlasticInferiorsDependencyCorrespondingRules Of The GameCollusion Author:Evgeny Morozov