“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.” IfsDecisionPowerfulEmotionEmotionalProductsBrandsReach OutConnecting Author:Scott Bedbury
“It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.” IfsWayPersonsTearsEmotionalProductsThings To DoRight ThingCandidatesAcceptableRight Person Author:Frank Luntz
“Art is one of the few products that is almost a totally emotional buy. It is a mystery what contributes to a person's personal taste. However, being educated about the artist and his/her career may influence your decision regarding a purchase.” MayPersonsArtArtistDecisionCareersMysteryInfluenceEmotionalProductsTasteArt IsEducatedPersonal Taste Author:Ernest West Basden
“Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.” PeopleNeedsStatesViewsEmotionDesignEmotionalProductsPersonalityIntentionHorribleDesignerUsersSignalsWebsiteInstill Author:Donald A. Norman
“Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.” KnowsDoeMatterChoicesEmotionEmotionalProductsConnectionsLoyaltyRationalBrandsConsumersMarketersEmotional ConnectionRational ThoughtBrand Loyalty Author:Mark McKinnon
“The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.” ShouldMayAsksAnswersDangerousEmotionalProductsCommunicationCustomersRationalStreamsShould I Author:Lester Wunderman
“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”” IdentityEmotionalInspireProductsLowsCustomersLoyaltyBrandsChineseConsumersScoreFriendlyAttachmentAttributesBrandingSophisticatedDesirableChordsInnovativeTrustworthyCultivatingCustomer Loyalty Author:Nirmalya Kumar
“You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.” NeedsLongEmotionalProductsRevolutionSkillsCreatingHundredResourcesDistanceShipsMultipleYardsLong DistanceStaminaChurningTriathlon Author:Guy Kawasaki
“Dance is the product of the necessity for pure emotional expression.” EmotionalExpressionProductsPureEmotional Expression Author:La Meri
“Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli - love (sex) and death.” AbleStrongSexWeekMediaEmotionalProductsDevicesStrongestTriggersStimulusEvokeAdvertisementsSubliminalSex And DeathStrong EmotionalEmotional RelationshipEmbedding Author:Wilson Bryan Key
“Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.” Has BeensPurposeSidesEffortEmotionalProductsDemandPrimariesEngagement Author:Martin Lindstrom