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Fundamentals Quotes

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Fundamentals Quotes

“Normal science, the activity in which most scientists inevitably spend most all their time, is predicated on the assumption that the scientific community knows what the world is like. Normal science often suppresses fundamental novelties because they are necessarily subversive of its basic commitments.”

“There is no patent recipe for getting good citizenship. You get it by applying the old, old rules of decent conduct, the rules in accordance with which decent men have had to shape their lives from the beginning .. fundamental precepts, put forth in the Bible and embodied consciously or unconsciously in the code of morals of every great and successful nation from antiquity to modern times.”

“Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.”

“The most fundamental paradox is that if we're never to use force, we must be prepared to use it and to use it successfully. We Americans don't want war and we don't start fights. We don't maintain a strong military force to conquer or coerce others. The purpose of our military is simple and straightforward: we want to prevent war.”