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Great Advertising Quotes

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Great Advertising Quotes

“I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.”

“What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?”

Want Writing Moving Fine Down And Advertising Curves Great Advertising Moving Up

Author:Rosser Reeves

“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce”

People Ifs Thinking Past Half Groups Modern Civilization Standards Starting Advertising Preference Modern Civilization Great Advertising Advertising Business

Author:Franklin D. Roosevelt

“Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.”

Men Home Individual Goal Greater Productions Advertising Clothings Consuming Spurs Exertion Great Advertising

Author:Winston Churchill

“Nobody has ever built a brand by imitating somebody else's advertising.”

Built Advertising Brands Irritating Imitating Great Advertising Advertisement Negative

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Source: Management: Tasks, Responsibilities, Practices

“The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.”

Men Want Two Philosophy Behinds Wise Marketing Witty Every Man Advertising Observation Great Advertising Advertising And Marketing Advertisement Negative

Book:The Business of Life

Source: The Business of Life

“Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.”

Humanity Literature Honest Advertising Being Honest Contribution Zero Constructive Admitting Minus Racket Adverts Great Advertising Advertisement Negative

Book:Collected Letters of F. Scott Fitzgerald: From the author of The Great Gatsby, The Side of Paradise, Tender Is the Night, The Beautiful and Damned, The Love of the Last Tycoon, The Curious Case of Benjamin Button and many other notable works

Source: Collected Letters of F. Scott Fitzgerald: From the author of The Great Gatsby, The Side of Paradise, Tender Is the Night, The Beautiful and Damned, The Love of the Last Tycoon, The Curious Case of Benjamin Button and many other notable works