“Sellers in general maintain the quality of their products and services for fear of losing customers otherwise. But, when price controls create a situation where the amount demanded is greater than the amount supplied - a shortage - fear of losing customers is no longer as strong an incentive. For example, landlords typically reduce painting and repairs when there is rent control, because there is no need to fear vacancies when there are more tenants looking for apartments than there are apartments available.” NeedsStrongQualitySituationGreaterExamplePaintingProductsAmountLosingAvailableCustomersApartmentIncentivesShortageSellersLandlordTenantsVacancyRent Control Author:Thomas Sowell
“As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.” NeedsTryingYearsAbleNumbersGreaterPleaseUniqueCustomersBrandsSurprisingDeclineEdgy Author:Nirmalya Kumar
“The impact on a customer of a bad buying decision is usually greater than the impact of a salesperson of a lost deal.” LostDecisionDealsGreaterImpactCustomersBuyingSalesperson Author:Donal Daly