“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.” PeopleIfsKnowsWantYearsSaidHardShowsSidesFocusGroupsDesignProductsBuiltEconomicsHorseCustomersInventionFasterWant UEntropyFocus GroupsShannon Book:Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World
“Vivendi will be one of the very few top communications groups of the Internet age. We will have customers all over the globe, providing services through all kinds of technology.” KindAgeTechnologyGroupsCommunicationInternetCustomersAll KindsProvidingGlobes Author:Jean-Marie Messier
“We are extremely proud to represent all of Radio One's stations within the Katz Radio Group. For the past five years we have worked diligently alongside Radio One to build their business in the markets we have historically represented including Houston, Los Angeles, Philadelphia , Raleigh and Columbus. At a time of significant growth in the African American consumer market the addition of the remaining Radio One stations expands our ability to deliver strategic marketing solutions to our agency and advertiser customers.” YearsPastGrowthAbilityFiveGroupsProudSolutionsIncludingMarketingRadioCustomersSignificantAfrican AmericanConsumersAgencyFive YearsStationsLos AngelesStrategicPhiladelphiaColumbusHoustonAdvertisersRaleigh Author:Steve Shaw
“History--the product, not the raw material--is a bottle with a label. For many years now, the emphasis of historical discussion has been laid upon the label (its iconography, its target-group of customers) and upon the interesting problems of manufacturing bottle-glass. The contents, on the other hand, are tasted in a knowing, perfunctory way and then spat out again. Only amateurs swallow them.” WayYearsHas BeensProblemHandsInterestingKnowingGroupsMaterialsProductsHistoricalGlassesCustomersLabelsDiscussionTargetBottlesEmphasisManufacturingRaw MaterialsSpatsIconography Author:Neal Ascherson
“We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.” Has BeensViewsSuccessfulGroupsListeningSeekingCustomersPoint Of ViewWasting TimeVirginsCompetitorsFeedback Author:Richard Branson
“A group of protesters who are very unhappy at the rapid expansion of Starbucks have been repeatedly smashing the windows of a Starbucks store in Maine. Customers say it's been really inconvenient because, several times now, they've had to use the Starbucks across the street.” Has BeensUseGroupsStreetsWindowCustomersStoresUnhappyExpansionRapidsInconvenientStarbucksMaineSmashing Author:Conan O'Brien