“Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.” WorldHas BeensAmericaFunInfluenceFashionProductsMajorsMessagesContemporaryFactorsAdvertisingConsumersDiscoRediscovery Author:Neil Bogart
“We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.” IfsKindGivenLevelsNumbersApproachMessagesHungerConsumersThresholdNew Approach Author:Malcolm Gladwell
“When you have a lot of construction going on, it sends a message of vitality that builds up consumer confidence. It gets people to spend money when they see that energy, that things are happening.” PeopleEnergyMessagesHappeningsConsumersConstructionVitalityConsumer Confidence Author:Mick Cornett
“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” PeopleWayProcessGroupsCostMessagesFoundationMarketingConsumersUnwantedIgniteMarketersInterruptingLarge Groups Author:Seth
“The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.” DoneEmotionProductsKeysElementsMessagesMarketingConsumers Author:Ricardo Guadalupe
“Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.” ThreeIdentityProjectsMessagesBrandsConsumersThree ThingsStressedStressed Out Author:David F. D'Alessandro
“Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.” TryingTodayMessagesWeightBrandsConsumersCarrie Book:Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media Source: Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media
“Not only do you need great lyrics, a great message, a great story, great vocals, great chords... you also need great instrumentation, great editing, great sonics, great mixing, and great mastering. It all comes together to make something truly great, and I think each element combines together to create a powerful impact on the consumer.” ThinkingNeedsStoriesTogetherPowerfulElementsMessagesImpactConsumersEditingChordsVocalMixingInstrumentationGreat Lyric Author:Joey Sturgis
“I'm saying you should have the right not only to be an energy consumer but an energy producer. Follow the money to understand why my message keeps getting drowned out. Big oil and big coal are terrified by the green jobs message.” ShouldBigsJobsEnergyMessagesShould HaveGreenOilProducersConsumersTerrifiedCoalBig Oil Author:Van Jones
“If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.” IfsWantShouldHelpingFailingMessagesRegardCustomersBrandsConsumersConfusingAdvertisersDisservice Author:Norman Pearlstine
“Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.” ImportantNamesAnimalCompanyClearMessagesCrueltyBrandsConsumersUnnecessaryTesting Author:Kat Von D
“Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.” WayIdeasSeemsAudienceEffectsParticularCommunicationMessagesCommunicateConsumersRight TimeManipulative Author:Martin Lindstrom
“I spent my time drinking and staring at a television in the airport bar. More death and destruction. Crime. Pollution. All the news stories were telling me to be frightened. All the commercials were telling me to buy things I didn´t need. The message was that people could only be passive victims or consumers.” PeopleNeedsStoriesMediaCrimeTelevisionMessagesNewsDestructionVictimDrinkingBarsConsumersStaringMy TimeFrightenedPollutionPassiveAirportsNews Stories Author:John Twelve Hawks