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“American culture is no longer created by the people... A free, authentic life is no longer possible in AmericaTM today. We are being manipulated in the most insidious way. Our emotions, personalities and core values are under siege from media and cultural forces too complex to decode. A continuous product message has woven itself into the very fabric of our existence. Most North Americans now live designer lives-sleep, eat, sit in car, work, shop, watch TV, sleep again. I doubt there's more than a handful of free, spontaneous minutes anywhere in that cycle. We ourselves have been branded.”

“Thomas Gordon, founder of P.E.T. (Parent Effectiveness Training), observed that when children are behaving in a way that interferes with your ability to meet your needs, shouting direct orders to them doesn't work very well. So, he advised sending I messages. That is, a better alternative to, Your room is a disaster area-clean it up this minute, would be something like, I get embarrassed when Mrs. Johnson is visiting and sees your room looking this messy, so I need you to clean it up.”

“I am interested in politics but have stayed away from writing overtly political songs, or message songs, because I find it difficult to discuss politics intelligently in a 4-minute song. But I am finding there are ways to get bits and pieces of political thought across without preaching that the people have the power or we shall not be moved. Of course these sentiments have their place too - I'm not knocking Phil Ochs - but that's a different kind of music, songs to play at rallies, not to achieve a state of bliss.”

“I've found great virtue in two-thirds of the way into the message; right before I'm really want to nail home a point, pausing to tell a joke or to tell a light-hearted story, because I know my audience has been working with me now for 20 or 25 minutes. And if I can get them to laugh, get oxygen into their system, it wakes up those who might be sleeping, so there's something about using a story to draw people back in right before you drive home your final point. In that case I think it's real legitimate just to use a story for story's sake.”

“[Erwin Rommel] explained why in short words, what the two generals' message and then he explained his position and he gave some reason for his position. And then he said, "The ten minutes are over, and I have to leave now." Then my father said goodbye. He also told that us that in I think twenty or thirty minutes, I don't remember, "You will get a telephone call telling you that I have died of stroke."”

“President Trump watches a lot of television. I mean, really a lot. His favourite channel is Fox. Now just imagine somebody wants put a message in front of the president. You can hire a lobbyist or you can buy a minute on Fox or you can even pay somebody at a think tank to articulate your message and then pay a booker at that think tank to get that person on Fox and put the thought directly in the president's ear.”

“Twenty years ago if you provided someone with horrible service, it may take weeks or even months for the word-of-mouth message to get out to 15-20 potential customers. Today, with social media, thousands of potential customers can learn about horrible service within hours, minutes or even seconds after it happens.”

“Then I dropped my forehead against his and sat there for a long time, as if I could telegraph a message through our two skulls, from my brain to his. I wanted to make him understand some things. You know all that stuff we’ve always said about you?” I whispered. “What a total pain you are? Don’t believe it. Don’t believe it for a minute, Marley.” He needed to know that, and something more, too. There was something I had never told him, that no one ever had. I wanted him to hear it before he went. Marley,” I said. “You are a great dog.”